Google Ads Management Services
Do you wonder how certain businesses show up on top search results overnight when you Google them?
The answer is that they advertise with Google to show up in top search rankings on specific keywords. The keywords depend on what products or services they want to promote and the corresponding location.
At Pak Web Idea, we manage your Google Ads (previously Google AdWords) account, targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience. By investing in Google Ads, you will help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. The combination of our in-house team, along with our experience, makes us the leading Google AdWords company you want to work with.
Keyword Research & Competitor Analysis
Choosing the right keywords to bid on is the foundation of success. We'll research keywords and the competition to create a Google Ads campaign that drives sales and a positive ROI.
Campaign Creation and Ad Copy Creation
We'll set up your Ads campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Detailed Reporting & Team Meetings
Each month we'll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We'll also schedule a review call with our team and yours.
Save Money With an Effective Ads Campaign
Poorly managed Google Ad campaigns are extremely common, meaning those businesses are spending more than needed to achieve their goals. Some of the main reasons for this include:
- No one is actively managing the campaign
- Bidding on the wrong keywords
- Sending visitors to low converting landing pages
- Displaying Ads at the wrong time of day
- Only using text Ads and not Google Shopping
- A lack of negative keywords within campaigns
- Inexperience company managing the campaign
The Importance of Optimized Paid Search Landing Pages
A well-developed landing page that grabs the visitor’s attention and directs them to the next steps you want them to take is the key to a successful Ads campaign. Without a website and/or landing page that converts, you’ll never be able to position yourself for a positive return on ad spend.
Some of the elements to consider include your imagery, headline, copy, and call to action (buttons and links for where you want them to go). We can help you to build great landing pages and also A/B test multiple versions of landing pages to see which perform best.
As Google Ads management experts
What We Offer
At Pak Web Idea we create and manage highly successful Google Ads / AdWords accounts to drive new leads and sales to websites every day. As a Google Premier Partner, we’re fluent in Google Ads and able to deliver a high return on your ad spend.
Partner with our social media marketing agency and gain the following benefits:
- Keyword research and planning
- Google Ads campaign budget analysis
- Competitor ads review
- Landing page creation and optimization
- Google Ads campaign set up
- Google ad copy creation & testing
- Conversion rate analysis
- Content review & modifications
- Google Analytics review
- Ongoing bid adjustments
- & much more